Reading Media Texts

These are the assessment specifications for Reading Media Texts (3.2). You are advised to read these in conjunction with the content of the resource pages so that you are prepared for both the content and the assessment that follows.
The Assessment Resource and outline of the task sheet is at the end of this page.

Achievement Standard

Subject Reference Media Studies 3.2

Title Explain how meaning is created in media texts

Level 3 Credits 4 Assessment Internal

Subfield Social Science Studies

Domain Media Studies

Registration date 7 December 2005 Date version published 7 December 2005

This achievement standard requires an explanation of how elements of media language construct meaning, including explaining different readings of a media text.

Explanatory Notes

1 The term media language encompasses all the ways in which a media text is constructed to communicate with an audience.
• Visual text – this may include elements from mise en scène, cinematography, audio, post production etc.
• Print text – this may include layout, typography, language structure, narrative form, illustrations etc.
• Radio – this may include elements from language structure, narrative form, audio etc.

2 Different readings of a text involve interpreting a text in different ways, eg the text might be read as a cultural, gendered, political, historical, commercial or aesthetic object, etc. The text could also be considered in terms of dominant, intended, negotiated, variant or oppositional interpretations.

3 Definitions
• Explain means to clarify with reasons.
• Analyse means a detailed examination that could include carrying the study to wider implications.
• Analyse perceptively means with insight.

Assessment Resource & Task Sheet.